The Story of Nell Donnelly: KC's Fashion Pioneer & Kidnapping Survivor

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Nell Donnelly Reed was a pioneering businesswoman in Kansas City’s garment industry and a symbol of resilience. From launching a successful clothing company and becoming one of the first self-made female millionaires in the US to surviving a high-profile kidnapping, her story is one of determination and strength.

Building a Business in Fashion

Nell Donnelly was born on March 6, 1889 (happy birthday Nell!) in Parsons, Kansas, the twelfth child of Irish immigrants. In 1916, with a $1,000 investment, she founded the Donnelly Garment Company, breaking into an industry dominated by men.

She built her business by understanding what women wanted—stylish, well-made, and affordable dresses. At a time when many garments were uncomfortable or impractical, her designs combined fashion with function, making them popular nationwide. By 1931, the company employed over 1,000 workers and generated $3.5 million in sales.

Nell also fostered a strong workplace culture. She hosted company-wide gatherings and encouraged teamwork, which boosted morale and productivity. Her success made her one of Kansas City’s most influential business leaders.

The 1931 Kidnapping Incident

On December 16, 1931, Nell and her butler, George Blair, were kidnapped outside her home at 52nd and Oak Street by two masked men. They were taken to a secluded cottage near Bonner Springs, Kansas, where Nell was forced to write a ransom note demanding $75,000 (about $1.5 million in today’s dollars).

Her kidnapping gained widespread attention, partly due to the involvement of James A. Reed, a powerful attorney and former U.S. senator. Reed, a close friend and neighbor, immediately joined the search effort. His influence caught the attention of John Lazia, a well-connected figure in Kansas City’s organized crime scene. Lazia assured the police that no local criminals would have dared to abduct Nell due to her connections and reputation.

Lazia offered his assistance to trace Nell, informing the chief of police, Lewis Siegfried, that no gangster from Kansas City would have dared to kidnap her due to her close relationship with Reed, her esteemed standing in the community, and her political connections. Lazia's purported support led to the cooperation of known criminals and gangsters in search parties for Nell, carried out without protest from the police department.

On December 17, a group of armed men raided the hideout and rescued Nell and George. The ransom was never paid, and the kidnappers were arrested. After the ordeal, Nell promised George Blair a lifetime job, and he remained in her service until his death.

Resilience, Rebuilding, and Legacy

The following year, Nell divorced her husband, Paul Donnelly, and bought out his share of the company for $1 million, securing full ownership.

In 1933, she married James Reed, the man who had helped bring her home safely. Their marriage lasted until his death in 1944, after which Nell continued running the Donnelly Garment Company until she sold it in 1956.

Legacy & Impact

Beyond business, Nell was dedicated to her community. She supported education and women's empowerment initiatives and made significant contributions to conservation. She donated 731 acres of land in memory of James Reed, which became the James A. Reed Memorial Wildlife Area in Jackson County, Missouri.

Nell Donnelly Reed lived to be 102, passing away in 1991. Her impact on Kansas City, the fashion industry, and women in business remains significant.

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